A strong online presence is crucial for any website, especially when it comes to niche topics like beekeeping. BeekeeperTips.com, a valuable resource for both beginner and advanced beekeepers, was facing challenges in ranking well on Google and providing a user-friendly experience. The site was built using outdated plugins, making it hard for Google to understand its content and limiting its ability to engage users. That’s where our team at Amplify Web Design came in.
We partnered with the team at BeekeeperTips.com to completely overhaul the site. By removing the out dated plugin and focusing on a more SEO-friendly structure, we created a clean, content-rich platform that not only improved the site’s Google rankings but also provided a seamless experience for users. Here’s how we did it.
Understanding the Challenges
Outdated Structure and Plugins
BeekeeperTips.com had been using the “Foodie Pro” plugin, which was designed for food blogs and didn’t serve the specific needs of a beekeeping website. The plugin created a generic blog-style homepage with minimal keyword content that wasn’t helping Google understand the site’s focus on beekeeping tips. This was negatively affecting the site’s SEO and overall performance.
Low EEAT Score
Google’s EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) score plays a key role in ranking websites, especially those offering expert advice. BeekeeperTips.com lacked clear information about the team behind the content, which hurt its credibility and SEO performance.
The Overhaul: Key Elements of the Redesign
SEO-Optimized Homepages
One of the first steps we took was replacing the outdated blog homepage with a set of high-quality, SEO-optimized pages. These new pages clearly communicated the site’s core focus—providing tips and advice for both beginner and advanced beekeepers. By using targeted keywords like “beekeeping tips,” “Beginner beekeepers“, “advanced beekeeping,” and “Homestead Beekeeping,” we helped Google better understand the purpose of the site, improving its search engine visibility.
Boosting the EEAT Score
Improving BeekeeperTips.com’s EEAT score was a top priority. We added a detailed “About” page featuring the team’s credentials, experience, and passion for beekeeping. This personal touch helped build trust with both users and search engines. We also included author bios on key articles, providing more transparency about who was sharing their beekeeping expertise.
We also added a dedicated “Contact” page, making it easy for users to get in touch, ask questions, or provide feedback. This not only improved the user experience but also added to the site’s credibility and trustworthiness in Google’s eyes.
Strengthening Core Content
In addition to improving the site’s structure, we also focused on strengthening the core content of BeekeeperTips.com. By expanding on important topics like hive management, honey production, and pest control, we ensured that both novice and experienced beekeepers could find the specific advice they needed. We also made sure the content was well-organized and easy to navigate, which further improved user engagement and retention.
Results: Better Rankings, Cleaner Look, and Improved Usability
The results of this overhaul were immediately noticeable. By optimizing the website structure and improving its content, BeekeeperTips.com saw a significant boost in its Google rankings. The new SEO-focused homepage, along with the improved EEAT score, made it easier for search engines to understand the site’s value and relevance in the beekeeping niche. This led to more organic traffic and higher rankings for key search terms like “beekeeping tips for beginners” and “advanced beekeeping techniques.”
In addition to improved SEO performance, the redesigned site is much easier for users to navigate. Whether they’re novice beekeepers looking for their first hive or experienced apiarists managing a large colony, users can now quickly find the information they need without getting lost in unnecessary clutter.
The Best SEO Overhaul for Content Websites
The overhaul of BeekeeperTips.com shows just how powerful a combination of smart SEO practices and user-focused design can be. By removing outdated plugins, improving the site’s structure, and boosting its EEAT score, we helped BeekeeperTips.com rank higher on Google and provide a better experience for its users. The site is now a trusted resource for beekeepers of all levels, and its improved performance has attracted more traffic and engagement. Satisfied with the result, we are continuing to provide services to the team with our monthly SEO package, where we continue to build out articles and create a strong backlink profile so that google knows exactly what the site is all about and what topics best help the aspiring beekeeper.
If you’re looking to improve your website’s rankings and user experience, Amplify Web Design can help. Our expertise in SEO and web design can turn your website into a high-performing digital platform, just like we did for BeekeeperTips.com.
Reach out to us today and let’s start building something great together.