When new business owners took over the luxury portable toilet hire company called Loo La La, they had one big question: Could their website bring in enough clients to grow their luxury portable toilet hire business? After a full SEO website rebuild, that answer came fast. Within six weeks of working with Amplify Web Design, their SEO website rebuild saw the clicks jump 50%, phone calls increased, and they invested in a fourth unit to keep up with demand.
This case study shows how smart SEO and web design can transform a small South Australian business. It’s proof that the right digital strategy (and partner) delivers real results, even in niche markets like luxury portable toilet hire in the Adelaide Hills.
The Challenge – Outdated Website, Falling Enquiries
Loo La La serves weddings, corporate events, and private functions across South Australia. Their luxury portable toilets aren’t your average portaloos. They’re professionally clean, elegant, and designed to match the quality of high-end events. The company’s location in Kanmantoo, in the Adelaide Hills, puts them in the perfect spot to serve premium clients across Adelaide.
But their old website wasn’t doing them any favours. Built on an outdated Joomla platform, it loaded slowly and looked tired. The site was getting traffic, but not enough to justify expanding their fleet. The new owners needed to know if their digital presence could support business growth.
The website had been doing a basic job. It showed their services and took some bookings, but it wasn’t working hard enough to bring in the steady stream of enquiries they needed. For a luxury service business, first impressions matter online just as much as they do in person.
A Free Website Audit To Uncover Hidden Growth Levers
Amplify Web Design’s free website audit revealed several problems holding back Loo La La’s growth. The issues fell into two main areas: technical SEO problems and user experience friction points.
Technical SEO Roadblocks
The biggest problems were hiding under the hood. Missing alt text on images were missed opportunities to show google important keywords while others were missing from page titles and headings. The site structure made it harder for search engines to figure out what each page was about. This was especially clear from the location based pages.
The URL structure was another major issue. Instead of clear web addresses like “luxury-portable-toilet-hire-adelaide,” the site used confusing strings of letters and numbers. This made it harder for both Google and users to understand what each page offered.
The old Joomla platform was also holding the site back for page speed. It couldn’t handle modern SEO requirements or provide the speed that Google and users expect. Page loading times were slow, which hurts both user experience and search rankings.
User Experience Friction Points
The mobile experience was poor. With most people searching on phones, this was a major problem. The site didn’t adapt well to different screen sizes. Important information was hard to find. And the booking process wasn’t smooth.
Trust signals were weak too. While Loo La La had great Google reviews, they weren’t displayed on the website. Potential clients couldn’t see proof that others had used and loved the service. For a luxury business, social proof is crucial.
The Amplify SEO Website Rebuild Solution
The solution involved a complete SEO website rebuild focused on three key areas: keyword strategy, design improvements, and local SEO optimisation.
Keyword Strategy for “Luxury Portable Toilet Hire”
The keyword approach was smart and strategic. While Loo La La wanted to be known for luxury portable toilet hire, people search using different terms. Some search for “portaloo hire.” Others look for “wedding toilet hire” or “event toilet rental.”
The new site captured all these search terms. Luxury keywords went in prominent places like headings and main content. Broader terms like “portaloo” were placed in image alt text and background areas. This approach helped the site rank for many different searches without compromising the luxury brand image.
Geographic targeting was crucial too. Instead of just targeting “portable toilet hire,” the site now targets “portable toilet hire Adelaide,” “luxury toilet hire Adelaide Hills,” and “wedding toilet hire South Australia.” This local focus helps Google connect the business with nearby customers.
Design & Performance Upgrades
The move from Joomla to WordPress solved many technical problems. The new platform handles modern SEO requirements better. It’s faster, more flexible, and easier to maintain.
Image optimisation made a huge difference. All photos were converted to WebP format, which loads much faster than old JPEG files. This pushed page speed scores into the 90s, making both Google and users happy.
The new design looks professional and elegant. It matches the luxury service that Loo La La provides. Clear call-to-action buttons guide visitors toward booking. The mobile experience is smooth and fast. Every element reinforces the premium positioning.
Local SEO for Adelaide Hills & Beyond
Local SEO became a major focus. The site now clearly targets service areas including Adelaide Hills, Mount Barker, Clare, and surrounding regions. This helps local customers find the business when they search for nearby services.
Google My Business integration brought positive reviews onto the website. This social proof helps convince potential clients that Loo La La delivers quality service. For luxury services, trust is everything.
The site also includes location-specific content. Pages mention specific areas and events that Loo La La serves. This helps Google understand the business’s service area and connects it with local searches.
Measurable Results in Just 6 Weeks
The results came quickly and were easy to measure. Within six weeks, the website was performing dramatically better across all key metrics.
50% More Clicks & Impressions
Website clicks increased from around 60 per month to 90 per month. That’s a 50% jump in just six weeks. Impressions (how often the site appears in search results) also jumped 50%. These numbers show that more people are finding and visiting the website.
But raw traffic numbers don’t tell the whole story. The quality of traffic improved too. The new visitors were more likely to be interested in luxury portable toilet hire. They stayed longer on the site and were more likely to make enquiries.
Higher Google Rankings & Ringing Phones
Google rankings improved across the board. The site now appears higher in search results for important keywords like “Corporate Event portable toilet hire Adelaide” and “wedding toilet hire South Australia.” Higher rankings mean more visibility and more clicks.
Most importantly, the phone started ringing daily. The business owners noticed the increase in calls immediately after the new site went live. More calls mean more bookings and more revenue.
What This Means for SA Event Businesses
This case study offers important lessons for other South Australian event businesses. The first lesson is that local SEO works. Businesses serving specific geographic areas can see fast results by targeting local search terms.
The second lesson is that technical SEO matters more than pretty design. While good design is important, the technical improvements that helped Google understand the site delivered the biggest results.
The third lesson is that niche markets can be very profitable online. Luxury portable toilet hire is a small market, but it’s also less competitive than broader markets. This makes it easier to achieve high rankings and attract qualified traffic.
Loo La La’s Owners View of their SEO Website Rebuild
The business owners are thrilled with the results. “Ever since the site went live, the phone has been ringing more,” they report. The steady flow of enquiries has given them confidence to expand their fleet. They’ve already invested in a fourth toilet block unit. The improved website performance showed them that demand exists and continues to grow. This is exactly what they hoped for when they first approached Amplify Web Design.
The owners also appreciate the professional approach. They didn’t want to overspend on marketing they didn’t need. The SEO Website rebuild gave them a solid foundation that will keep delivering results over time.
Check out the new website by clicking their logo below:
Ready for Results Like These?
The Loo La La success story shows what’s possible when SEO strategy meets Professional Web Design. If you’re running an event business in South Australia, similar results might be within reach. The first step is understanding where your current website stands. Amplify Web Design offers free website audits that identify problems and opportunities. This audit process helped Loo La La’s owners make informed decisions about their investment.
Every business is different, but the principles that worked for Loo La La apply broadly. Strong technical foundations, smart keyword targeting, and local SEO focus can transform digital performance for many service businesses. Your website is your most important digital asset. It’s where potential clients form first impressions and make decisions about your business. In competitive markets, businesses with better websites win more clients. The investment in professional web design and SEO pays dividends over time. Unlike advertising that stops working when you stop paying, a well-optimised SEO website rebuild can keep attracting clients month after month.
For event service providers, the lesson is clear: don’t let an outdated website hold back your business growth. With the right approach, your website can become your best salesperson, working 24/7 to bring in qualified leads and grow your business.
Ready to see what professional web design and SEO can do for your South Australian business? The first step is a free website audit to uncover your hidden opportunities to an SEO website rebuild.